Wednesday, April 27, 2011

Alden's Catalog Digest, Spring-Summer 1948

This is a perfect illustration of the way high fashion often differed from the clothes women bought in the stores and wore on the streets.  In 1947 Dior launched his "New Look", which boiled down consisted of longer skirts, nipped in waists and unpadded shoulders.  By 1948 all designers of haute couture were working along these lines, but Alden's, while accepting the nipped in waist and the longer skirts, obviously thought their customers would not go for the narrow shoulders.  (Shoulders in women's clothes had been broad and padded for nearly fifteen years by this stage!)  What they wound up with here was the "Gibson Girl" look, harking back to the 1890s.

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