Friday, May 24, 2019

"Handmacher Suits" (1955)

Handmacher-Vogel was an American manufacturer of women's suits.  It became well-known for (to quote Newsweek) "custom designs carried out by assembly line methods".   Strict quality control along with precise sizing meant that Handmacher Suits also became known as good quality garments sold for moderate prices (between $25 to $75, depending on styles and materials).

By the 1950s, Handmacher's reputation had spread abroad.  In late 1954 Moygashel (a firm based in Northern Ireland) signed a contract to produce Handmacher suits "under licence" for sale in the United Kingdom.  The advertisements below appeared in British magazines to promote the suits.








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