Fashions from "McCall's Magazine", September 1907

Glancing back at my recent blog entries, I realised that I'd been neglecting the early 1900s.  To make up for it, I'm posting these two plates from McCall's Magazine in September 1907.  The artificial "S Bend" figure that was so fashionable in this decade is clearly on display in these illustrations, with clothing that emphasises the models' thrust-out bosoms and their back-projecting rear ends.

 

"Nos. 1659-1645 [Left]—All the very newest fashions are illustrated in this handsome fall suit of blue satin-faced broadcloth.  The body of the blouse jacket and the sleeves are cut in one and seamed on the shoulders, down the outside of the sleeve and under the arm.  The trimming consists of Hercules braid put on in a very stylish manner... The skirt is cut with seven gores and is box-pleated all around.  It is made of one of the new blue and green plaids, a blue check effect with a green plaid overthread."

"Nos.1647-1648 [Right]—Capes to be decidedly the thing in New York this fall, and this costume shows the new cape wrap, one of the very latest novelties."

 

"No. 1646 [Left]— Princess effects are always extremely stylish and becoming to women of good figure, and for this reason they are introduced into may of the new fall fashions.  The costume illustrated on the opposite page has a Princess front and back and the regular waistline or a corsage effect, if preferred, at the sides.  One of the wine-colored shades of broadcloth was chosen for our model, but cheviot, ladies' cloth, English serge, taffeta, peau de soie or almost any variety of reasonably firm silk can be used instead if preferred."

"Nos. 1675-1677 [Right]—This smart walking suit is a particularly stylish design for fall.  In our model, the jacket is of golden-brown taffeta and the skirt of broadcloth in the same shade, but the entire costume can be made of cloth if preferred.  The jacket is of one of the new Eton effects that will be worn this season.  It is made with a straight, loose front and back, pleated on the shoulders on each side and stitched in narrow tuck effect to yoke depth."