Monday, January 20, 2020

Beachwear from "Wakes" Catalogue, Spring-Summer 1947

Apart from bushfires, there's nothing as typical of an Australian summer as a day at the beach.  After the Second World War ended people had time to play again—and "Wakes" marketed this boldly printed outfit to women wanting to enjoy sun, surf and sand.

HOLIDAY WEEKEND WARDROBE IN ONE.  In an exclusive-to-Wakes border printed, tub-fast cotton linene.  The long wear will amaze you as much as the tiny price. Big border shells, shrink to periwinkle size at waist.  Button-on easy-to-iron coat dress as smart as its classic simplicity.  Sun-suit features faultless shorts, knot-in-front bare midriff blousette.
 Though the war was over, rationing still continued (and would continue until 1948) in Australia.  This outfit cost a total of 23 ration coupons—as well as 49 shillings and sixpence in money.

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