Sunday, December 13, 2020

"Feel The Quality - Fabrics Casual Through to Formal" (David Jones, 1964)

 While browsing David Jones' catalogue from Spring-Summer 1964 I discovered that the store had pasted tiny fabric samples into its dressmaking materials pages—and that most of them still remained!  Sadly, I can't invite my readers to "feel the quality" of the samples with me, but I can scan them so you can appreciated the colours and weaves of these textiles.  

So without further ado, I present to you the hottest fabrics of 1964!


EVERGLAZE FINISH
2C5: Textured cotton
is firmly-woven, mini-care, makes lasting kiddies clothes, pretty dresses.  White, pink, hot pink, aqua, orange, tangerine, chartreus, lemon, turquoise blue.  


COTTON TWEED
2C7: Fashion right—ideal for making smart summer suits and separates.  Cool and wonderfully washable, such a new look.  In apricot, orange, rose pink, light blue, turquoise, aqua.


COTTON SHANTUNG
2C8: Satin-backed and drapes easily.  Light, cool, washable and crease-resisting.  White, pink, blue, beige, taupe, apricot, mauve, lemon, lettuce, turquoise, aqua, orange, tangerine.


TETRON BATISTE
113C5: Economical 45” width in this fabric that is also easy to permanently pleat.  Pretty and cool, drip-dry.  Floral patern in white on blue, aqua, pink, lemon, green.



TETRON TAFFETA
113C6: Suited to summer
, it's so easy to care for, a delight to wear.  Will permanently pleat, more width at 44".  All over design in white on mauve, blue, pink, gold.


RAYON BROCADE
113C11: For those special occasions.  Easy to handle at only at D.J’s.  White ground with raised design in pink, gold, aqua, mauve.


TEXTURED SUITING
113C15: ‘Tootal’ rayon—so many uses, such wonderful value.  White, black, apple green, bone, pink, aqua, navy, yellow, brown.


PRINTED FIBRAINE
113C16: Open weave rayon is a dream to look after, makes up so well.  Muted all-over pattern in pink, golden brown, aqua, green.


PLAIN FIBRAINE
113C17: New interesting weave
in quality rayon for shifts, suits.  Lavender, pale blue, hot pink, bone, olive, turquoise, lime, citrus.


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