Weldon's Ladies' Journal began (back in the 19th century) as a showcase for Weldon's patterns. Gradually it became a more conventional women's magazine as it added stories, articles and recipes to the mix. By the 1930s the pattern promotions had been separated from the main magazine into their own "Portfolio of Fashion" which accompanied each issue. Also accompanying each issue were a couple of free patterns—always for "Bust 36 inches, Hips 40 inches".
In March 1939 the patterns were for making a spring suit and a day frock.
Anyway, the "frock" and suit as the editors of Weldon's described them:
"Start spring splendidly with three smart outfits made from two free patterns! Yes, I said three smart outfits—first, the frock; second, the suit; third, the frock with the suit's attractive jacket. To get the best results, harmonize your colours; have the frock in grey, bound with wine, the suit in blue and wine check. Or have the frock in beige, bound with caramel, the suit a mixture check of beige, terracotta, blue and green. Wisdom says plump for a really good fabric when making a suit that you'll wear for at least a couple of seasons, so spend a little more than usual, and indulge in a real Otterburn tweed."
(I hope anyone who attempted these patterns heeded that last advice, because though they didn't know it, World War II was nearly upon them. That suit probably had to last for more than "a couple of seasons"!)
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