The first Christmas after World War II there wasn't much in the way of anything available for people wanting a consumerist splurge. Nonetheless, the upmarket department store David Jones in Sydney managed to put out a teeny-tiny Christmas catalogue that year. It advertised a meagre selection of toys for children, and some clothes and gifts for adults. Like most Christmas catalogues a number of its pages were dedicated to women's nightwear and lingerie.
Pretty pyjamas, mostly styled in rayon.
Nightdresses (left and third from left), a negligee and a princess slip. The nightie near the right is described as an "uplift nightie". I'm not sure exactly what that is, but it sounds uncomfortably like the bodice of the garment functioned like some kind of bra!
A nightie and bed jacket set, along with two sets of underwear (including the glamorous "trousseau set" in white rayon at the top right). It might not be immediately clear on these scans that each garment in this catalogue not only has a price listed, but also its value in clothing coupons as well!
No comments:
Post a Comment