Two young ladies go for a picnic in their new summer dresses—courtesy, I think, of the 1950s equivalent of Photoshop.
The dress on the left appears to be the more casual of the two. Brightly patterned and with a low neckline it would have not been considered suitable to wear at work or in the city (in those days you dressed up to head into town). The model on the right is wearing gloves with her outfit, so it's fairly safe to say that it was intended for more formal wear.
On the left: "ELASTICISED COTTON... Wing sleeves can be worn on or off the shoulder, bodice fits like a glove, pockets are stiffened and like the neckline, trimmed with embroidered Swiss lace."
On the right: "HAIRCORD AND PIQUE... An exotic print used for a tailored dressed buttoned from neck to hemline, salted with white pique. In crisp haircord, this dress looks lovelier after each soap-and-iron treatment."
I can find various definitions of "haircord", but most say it was a kind of cotton with a fine rib woven in the warp direction of the cloth.
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