These fashions graced the cover of the March 1926 issue of Weldon's Ladies' Journal, advertising two "gratis patterns" that came with the magazine. On the left is a "dainty afternoon dress" and on the right, a "smart house frock". The afternoon dress is described as being a "Paris model [with] the new long roll collar and a Circular Skirt", while the house frock is described as being "designed on the new Flared lines, favoured by the Smart Woman".
Both dresses display the latest fashionable silhouette for 1926 (as adapted for the home dressmaker). These include a knee-length skirt flaring out from the hips by way of "pleats, circular insets, flares and ingenious draperies", a "slim, almost tight-fitting bodice" and narrow sleeves. Nearly every costume in this pattern magazine follows the same lines with minor variations.
The editors of Weldon's Ladies' Journal take great pains to distinguish these latest styles from the dowdy fashions of 1925 which had straight skirts. Vintage fashion collectors with a taste for the 1920s might find this information useful if they want to date their finds!
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