Monday, June 16, 2025

Australian Home Journal, June 1939

 Unusually, the June 1939 issue of Australian Home Journal included an evening dress among its free patterns:

Evening Frock, 4921
Evening frocks look smart in bouffant effect from the hips, and the bodice moulded to the figure, a la early Victorian models.  Skirt is six-gored and gathered round the waist.


More typically, the magazine contained its usual assortment of fashion tips and tricks.  Reversible coats were coming into vogue:

Hard Wearing Coats
The most important place is presented to the hard-wearing warm coat worn for morning, sports and travelling purposes.  Here one notes the new supple winter tissues with reversible wrongside, held in some contrasting tone or having checked or plaid pattern...

Small waistlines were the latest thing.  If war hadn't intervened, we might have got a "New Look" a full ten years earlier than we did. 

How is Your Waistline?
If it is small, exaggerate it with a full bodice, wide, tight waistband, and an extremely full skirt.  That is the fashion advice of Robert Kalloch, noted Hollywood designer for Columbia studios.

Velvet? Very glamorous, very Hollywood.

Velvet Popular
Go in for velvet in a big way, and if it's black, so much the better.

 And a brief look at the shape(s) of things to come:

 Boleros and Tunics
Practical garments for winter wear!  Among the favourites are simple street dresses, besides suits and ensembles...
Bolero, tunic, jumper and tightly-fitting princess dresses come in many interpretations and are very different in cut, colour, fabrics and finish.

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