Monday, September 22, 2025

Australian Home Journal (September 1940)

 If Woman's Journal looked to Paris for its fashion news, the Australian Home Journal sought inspiration from Paris.


First up: costume jewellery as worn by the stars:

The Stars' Glamour Gadgets
Glamorous gadgets are favourites in the costume jewellery field, and unlimited variety is suggested to Miss and Mrs. movie fan who follows the style leadership of film favourites.  Bracelets, necklaces, clips and boutonnieres rival each other in originality and imagination, with dressmaker trimmings equally decorative.

Australian Home Journal was always happy to turn to designers for advice— in this case, a film costume designer.  Dolly Tree's credits for 1940 included Young Tom Edison and Strike Up the Band.

"Shorts" for Sports
"No matter what the sport—who the girl—the shortest route to smartness in sports is by way of shorts," says Dolly Tree, M-G-M fashion designer.  1940 finds shorts in top place.  Shoulders may be covered, waists nipped in, but legs remain uncovered for the athletic Miss.

For more mundane use, the magazine suggested some popular dressmaking materials. 

Floral patterns are in the front line of dress ideas; spots will be seen everywhere, and checks, while not so prominent as last season, will still have a good following. 

... And of course, some suggestions for things to make with those materials:

Skirts and Blouses
For all-round practical wear, skirts and blouses have come into their own again, and for simple day clothes they are just the thing.
It is to the diversity of changes that the different combining of several blouses and a skirt give that make these garments so popular.

Practicality and making a little go a long way some to be the watchwords here!

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