The "National" Money-Saving Style Book (Spring and Summer 1923)

 For 1923 I'm posting a picture of some jaunty looking summer coats (and one cape) for the younger set.  Flapper fashions were more than just beads and fringes!

Below are the descriptions provided by the National Cloak & Suit Company: 

Ladies' Field Fashions (October 1922)

 I've said this before, but the look we think of as typically "twenties" really only belongs to the last years of the decade.  Here in 1922, however, we have a selection of suits and dresses that show the line in the process of evolving.  

Reading from left to right, No. 1 is carried out in crȇpe marocain, Kolinsky trimmed; No. 2 in duvetyn and skunk opossum; and No. 3 is in kasha.  Duvetyn and nutria express No. 4, and velveteen, No. 5

Interestingly enough, though these models are all numbered (implying that they were available as patterns?) there were no detailed descriptions accompanying the pictures.  The figure second on the left appears to be wearing a standard skirt suit, while the figure on the far right appears to be wearing a suit comprised of a skirt and cape in matching material with a coordinating overblouse.

On current trends, this issue of the Ladies' Field said:

To begin with the all-important matter of line.  Are our waists long or are they to be found in their normal position?  Well, in the vernacular, "some do and some don't."  Some, that is to say, of the new models show normal waist lines, others are long in effect, though not in reality, by means of wide waistbelts.  Others, again, are as long as ever, but do not look so owing to varied arrangements of drapery...

Sleeves are either non-existent or frankly immense.  In some cases capes form them; in others they would be trains if they were not caught up at the wrists...

"The National Money-Saving Style Book" (Spring & Summer 1921)

 The tidy housewife always regards at least two house frocks as necessary garments in her wardrobe, but even the woman that has in the past been indifferent to her appearance in the home while on household duties, favours the loose cool house frock of to-day.  It is easy to slip on, and is certainly not hard to launder. 

"Around the shops", Farmer and Settler, 1 December 1922

 Leaving the realm of high fashion for everyday dress, I've posted a picture of some "house frocks" (also "house dresses") from 1921.  House frocks were mainly worn by housewives and were inexpensive, practical garments for doing chores in. Ideally they were also smart enough to receive visitors in or wear to the local shops.  For heavy, dirty housework an apron or overall would have been worn over the house frock to protect it.

I've copied the descriptions of the dresses from the "National" catalogue below.  Being easy to launder was a selling point, as was the presence of pockets (not nearly as common in more formal garments).

New Idea, Spring 1920

 Happy New Year!

I've been giving some thought as to what I'm going to do with this blog in 2026, and I've decided to try a little experiment.  I'm going to (try to) work my way chronologically, a year each week, through my favourite fashion decades of the twentieth century.  Here, to start with, are some very pretty outfits from Spring 1920.  By the end of the year I hope to get all the way to the 1970s.

So, what was the well dressed woman wearing in 1920?