Monday, January 26, 2026

The "National" Money-Saving Style Book (Spring and Summer 1923)

 For 1923 I'm posting a picture of some jaunty looking summer coats (and one cape) for the younger set.  Flapper fashions were more than just beads and fringes!


Below are the descriptions provided by the National Cloak & Suit Company: 
Up-to-the minute New York style, handsome soft-napped All-Wool Plaid Polaire and truly wonderful value ... Notable features of the stylish model are the solid color all-wool velour Directoire collar matching the overplaid in the material; the new deep gauntlet cuffs trimmed with fashionable large buttons and the original closing effect with similar buttons.  Tie and tasseled sash belt of self-material are also fashionable features.
In every particular you of small figure will find this smart Sport Coat an exceptionally satisfactory choice.  It is made of good quality All-Wool Polaire...
The fashionable soft napped material is famous for the long service it gives and it is of comfortable weight for spring and summer wear.  All the style essentials of a practical coat for general utility or sport wear you will find in this becoming full-belted model—mannish convertible tailored collar, four convenient patch pockets and inverted plait in back...
Here is Fashion's latest model of the popular Knitted Cape, a favorite wrap for general spring wear and cool summer evenings.  You of small figure will be delighted with this smart cape and will find it wonderfully convenient and comfortable.
If you want the smartest and best all-round Coat that $10.98 will buy, here is the coat you are looking for.  It is one of the very latest models in general utility coats for junior misses and small women...
Cut on newest lines, the full belted model has the most up-to-date style features of a coat of this type—new shape collar trimmed with a self-material strap and metal buckles, and newest shape sleeves strapped and buckled to match and finished with turned-back cuffs...

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