In the first half of the twentieth century most women knew how to sew their own clothes and lot of little fashion magazines like this sprang up to cater to home dressmakers. They usually contained advice on how to dress fashionably on a limited income, beauty tips, and of course, pictures of sewing patterns available to buy from the publisher.
As the century wore on and people became more prosperous these little magazines started to die out. Frugality became less of an issue for many and the quality of ready-to-wear clothing improved so it became easier for women to buy their clothes than make them. While the major pattern publishers still exist the smaller manufacturers fell by the wayside. Fashion magazines became concerned with things you could consume rather than things you could make.