Sunday, February 6, 2011

Lana Lobell catalog, 1968

The phrase "generation gap" was coined in the 1960s, and it was as true of fashion as any other element of the decade.

By 1968 modes were being set by the very young and the very radical, and the clothes worn by the not-so-young and more conservative tend to be overlooked in the histories of the era.  This catalogue is aimed at such consumers.  The clothes depicted within follow the trends without being extreme.  On the cover the models wear modishly short, but not thigh-baring, skirts.  Confusingly, though, they also wear hats and gloves, items soon to be worn only by the elderly or in the most formal of situations.

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