On the Beach in Orlon (1966)

 If you browse through any fashion magazine from the 1960s and 1970s, you will find full-page advertisements from the manufacturers of synthetic fabrics.  Unless you look closely, however, you won't notice the fashion labels that are printed in a smaller font down the bottom of the page.  It would appear that the big corporations and the smaller dress manufacturers had struck a deal: the big corporations would use their big advertising budgets on full-page glossy ads, and for a share of the publicity the small dressmakers would provide the clothes that would turn the pictures into exciting fashion shoots.

This particular campaign—which ran full eight pages in Vanity Fair—was shot on the beaches of Guadeloupe.  Clearly money wasn't much of an object when DuPont could send models and photographers to the Caribbean so they could advertise Orlon!

Here we have a beach cover-up (in the form of a "banner-striped vestee") by Ashpool and Twiddy

 A "shirtwaister" from Brilkie—in Orlon, of course!

"BairnsWear" provides this dress in "queen-sized check".

Tootal provided the shift dress above.

A dress by Charles Creed.  Creed, originally a London couturier, closed his fashion house in 1966 to concentrate on running a wholesale business specialising in knitwear.

Another sleeveless shift dress, this time by Lavinia.

A dress in "Raschel knit".  Style D.525/Q by Dobett.

And lastly, a casual dress from Shar-Cleod, another firm specialising in knitwear.