Monday, February 12, 2024

"Gowns For Daily Use" (McCall's, February 1914)

 The remarkable thing about these "gowns for daily use" is how smart they are—what a contrast to the everyday fashions of 2024!   By 1914 fashion had well and truly left the curvy Edwardian silhouette behind and women were striving for a flattened and more streamlined look.  Skirts tend to be narrow and taper towards the ankles, but note the carefully placed pleats allowing some wearing ease.


NO. 5687, LADIES' DRESS⸺This is an unusually new model, wide tucks being combined with sleeves in semi-raglan fashion.  This frock, made of deep red serge, would make a practical addition to the winter wardrobe.  Revers of red-and-white plaid silk, with a crushed girdle of the same would be very smart.  Long, tassel-finished sash ends would be an attractive feature.
NO. 5699, LADIES' DRESS⸺The simplicity and good style of this frock would make it especially adaptable for business women.  
NO. 5671, LADIES' WAIST⸺Kimono or peasant styles still hold sway.  They are simple in construction and lend themselves to various styles.  The blouse illustrated, developed in heavy lace with tunic of the same, is very striking.  The fullness of the blouse is gathered at the neck, giving an entirely new effect.  The V-shaped neck and surplus waist is especially becoming to slender figures.
NO. 5697, LADIES' ONE- OR TWO-PIECE SKIRT⸺Dame fashion has given her approval to large waists, exaggerated hips and extremely narrow skirts around the ankles.  We have no model that so fully carries out this fashionable outline as this illustration.  The drapery at the sides of this skirt accentuates the outline of the hip.

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