Monday, February 5, 2024

What We Wore in '74: Platforms and Wedges (David Jones, Spring and Summer 1974)

 If you wanted to wear trendy footwear in 1974, platform soles and/or wedge heels were a must.   The photographs below show some fashionable sandals from the summer David Jones catalogue.  Cork and rope seem to have been popular materials for the soles.


Kick up your heels!  The new Miss Jones collection for spring and summer has arrived!  Smacking of the sea with nautical corks and comfy wedges, strappy uppers and breezy open toes.

Sandler have the summer sandal scene all sewn up.  Bright colours that outshine the sun, raised up on fun-loving platforms; a look that's totally young and carefree.


Shoes are one of the most important considerations in your summer wardrobe.  they must be ultra-cool (you know how uncomfortable hot feet are!) yet they must be able to stand up to the rugged wear of summer.

People who remember the era tell me that these shoes were very noisy on uncarpeted floors!  By the end of the decade, however, bulky platforms were "out" and fashion had swung to the opposite extreme, with strappy stilettos being the footwear of choice.

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