Australian Home Journal (September 1940)

 If Woman's Journal looked to Paris for its fashion news, the Australian Home Journal sought inspiration from Paris.

First up: costume jewellery as worn by the stars:

The Stars' Glamour Gadgets
Glamorous gadgets are favourites in the costume jewellery field, and unlimited variety is suggested to Miss and Mrs. movie fan who follows the style leadership of film favourites.  Bracelets, necklaces, clips and boutonnieres rival each other in originality and imagination, with dressmaker trimmings equally decorative.

Australian Home Journal was always happy to turn to designers for advice— in this case, a film costume designer.  Dolly Tree's credits for 1940 included Young Tom Edison and Strike Up the Band.

"Shorts" for Sports
"No matter what the sport—who the girl—the shortest route to smartness in sports is by way of shorts," says Dolly Tree, M-G-M fashion designer.  1940 finds shorts in top place.  Shoulders may be covered, waists nipped in, but legs remain uncovered for the athletic Miss.

For more mundane use, the magazine suggested some popular dressmaking materials. 

Floral patterns are in the front line of dress ideas; spots will be seen everywhere, and checks, while not so prominent as last season, will still have a good following. 

... And of course, some suggestions for things to make with those materials:

Skirts and Blouses
For all-round practical wear, skirts and blouses have come into their own again, and for simple day clothes they are just the thing.
It is to the diversity of changes that the different combining of several blouses and a skirt give that make these garments so popular.

Practicality and making a little go a long way some to be the watchwords here!

"In France, Poise Counts" (Woman's Journal, January 1939)

 "It is with a sigh of real gratitude I register the passing of ugly hats", opines Moma Clarke in the January 1939 issue of Woman's Journal.

The danger of the hour lies in the short, tight skirt.  If a girl has legs too sturdy and hips at all broad, a very short, tight skirt can be unsightly.  A good many flared skirts are worn and as many pleated ones. Coloured dresses look cheerful at a tea or bridge party, high necks persist, and long, tight sleeves are worn more than any others.  They give a nice slender line to the figure and admit of a good splash of brightness in a bracelet at the wrist...

As discipline is the mot d'ordre of the day for all of us, I make no excuse for bringing it to the fore in such things as dress and fashion.  You simply cannot be well dressed if you are not disciplined...

Little did she know just how much discipline would be required in the near future, and how little fashion would count in the great scheme of things!

But back to 1939.

Alix, better known for her postwar label of "Madame Grès" was once described as a "columnar" designer, who used pleats and draping to create vertical effects reminiscent of Ancient Greece.  Here she is in a more conventional mode, but still using pleats to create a slender effect.

A skirt which sways like a willow in the wind is Alix's tribute to grace, and so she puts her fullness in the front of her skirts to make them swing gently in movement.  This grey duvetyn model is perfect in its simplicity and slim line.  The ideal background-to-accessories dress.  The rust coloured woollen frock has a skirt as straight at the back as the front is full, a kindergarten bib, and a Scotch belt—delightful mixture!  More tartan comes in the unusual full gathered blouse, which goes beneath a black suit, and has its basque front pulled through a slot in the jacket.

Bridal Couple (Between 1883 and 1886)

This photograph has a connection to one of Australia's lost department stores!

Inscribed on the back is the name and address of the studio where the photograph was taken:

 GEORGE & GEORGE'S

FEDERAL STUDIO

11, 13, 15 & 17 Collins St East

MELBOURNE

George and George's Federal Emporium was located at this address between 1883 and 1888.  The photographic studio was one of the services they offered, along with products such as "Dress goods, Manchester goods, soft goods, &c, &c".  George & George's Federal Emporium became simply "George's" sometime after the turn of the century, and it remained Melbourne's most fashionable high-end department store until it closed in 1995.

The back of the photograph also gives us the name of the photographer:

F.E. ELLIOTT

PHOTOGRAPHIC ARTIST

F.E. Elliott was Florence Elliott, a photographer who worked at the Federal Studio between 1883 and 1886.

I don't know if the bridal couple are wearing anything bought at George's (the lace? the veil? gloves? the outsize bouquet?) but it would be nice to think that they did!

Styles of '65: Separates (Marcus Clark's, Autumn and Winter 1965)

 Some styles are classics.  The skirts and twin sets below could just have easily been worn in 1955—or 1975!

B27W4—Fully fashioned pure wool Twin Set with fancy rib band trim on V-neck cardigan.  Short sleeve Sweater with Turtle Neck.

B28W4—Pure wool check Skirt.  Box pleated all round with welted seams, firm, narrow waist band, side zip.

B26W4—Pure wool Skirt with box pleats, stitched & welted seams.  Neat band.  Side zip fastening.

B25W4—Fully fashioned, pure wool Twin Set.  Button to neck Cardigan, Crew neck Sweater with long sleeves, narrow ribbed basque, turn back cuffs.