Jumpsuits, 1970 Style (Lana Lobell, Holiday 1970

 A while ago I wrote a post about Lana Lobell's jumpsuits from 1979.  Recently, flicking through another Lana Lobell catalogue from the beginning of the decade, I discovered—yes!—more jumpsuits.  Made of acetate rather than polyester, and sporting wide, wide legs and funky zips, these jumpsuits are groovy garments from the pre-disco era.

But why waste time writing about them, when I can share the fantastic images and the zowie-wowie! prose from "Lana Lobell" itself? 

On the right in Acetate knit:

LICORICE-SLICKED ZIPPER taking the diagonal route to flattery on one of the most extraordinary jumpsuits we've seen all year!  One dazzling fashion leap from the jet-buttoned stand-up collar to the widest longest legs...

A GOLDEN-GLOW JUMPSUIT of beauty-bonded Acetate Metallic—nothing's more exciting, more glamorous!  Coachman shaped with generous collar and doubled buttons—one truly spectacular line way down to those wider-than-wide legs—incredible flattery from top to toe!

More Acetate—this time Acetate Jersey knit:

SNAKY SLIMLINER lining up all your assets from the convertible turtle-or-wing collar to the superb front zip to that luscious leg action below!

More Acetate Knits:

JUMP FOR JOY—this is the jumpsuit of the year.  Two shape-making contrast zippers sleeked from legs to that great 70's collar, creating a look that's totally new, totally exciting, totally flattering!

(Zips seem to be a theme for 1970, rating a special mention in three out five jumpsuits in this catalogue!)

Finally, for party-going, in sparkling Acetate Metallic:

MOONGLOW GLITTER in a truly mind-stopping jumpsuit!  V'd above, elastic cuffed at blowy long sleeves—its elastic-shirred waistline defining yours as never before! 

Jumpsuits! (Lana Lobell, Summer 1979)

 If there's one fashion that defines the seventies—apart from polyester, pantsuits, platform shoes, long pointy collars and flared pants —it's the jumpsuit.  Better yet, jumpsuits made out of polyester!  Imagine my joy, then, when I discovered a whole lot of polyester jumpsuits lurking in the pages of the Summer 1979 Lana Lobell catalog.  Here, straight from the age of disco, are a few of the jumpsuit gems.

This is a "sophisticated" jumpsuit in washable polyester with a front zip.  Since it appeared on a spread full of evening wear we can assume that this jumpsuit was made to boogie!

From the opposite page: a sleeveless jumpsuit in "lustrous interlock polyester knit" with its own cotton fishnet "cocoon" jacket.  Just the thing to wear when you've got disco fever!

Designed for "playtime", this jumpsuit is in a polyester/cotton blend.  A natural fibre!  Whatever next?  This one appears on a page full of outdoor leisurewear.

We're back to the "washable polyester doubleknit" with this jumpsuit!  Lana Lobell goes "mad for plaid", using it to trim pockets, collar and "muscle sleeves".  The jumpsuit shares a page with a 5 piece set of seersucker separates (try saying that rapidly five times!) so it's probably safe to say that it falls somewhere between the disco glamour of my first two pictures and the outdoorsy casualness of the third.