Cutting Down the Laundry Bill.... (Girl's Own Paper and Woman's Magazine, November 1920)

 ... By Making One Garment take the place of Two

In the days before washing machines—let along tumble dryers and wash-and-wear fabrics—laundry was a hard and time-consuming chore.  You either had spend a full day each week slaving over washtubs, coppers and mangles, or you had to pay someone else to do it for you.

In the immediate aftermath of World War I the poor managed as they'd always done, but the middle class readers of The Girl's Own Paper and Woman's magazine had problems in the forms of higher prices and labour shortages.

One of the many problems the housekeeper has to face at the present time is the every-rising laundry bill.  Some people may solve the difficulty of high charges by having the "weekly wash" done at home, but unless you are already blessed with an efficient helper to undertake the work, it is not the easiest thing in the world at the moment to obtain outside help of any description.

The magazine stepped in with a suggestion: why not send fewer garments to the laundry?

Just take stock of your wardrobe, and see if there is not some way you could make one garment do the work of two you are now currently wearing.

Cami-knickers fastening on the shoulders.  No. 8905

An envelope chemise.  No. 8905

"The Ideal House Dress" (Girl's Own Paper and Woman's Magazine, October 1920)

 "... Sure to be Popular.  Notice the Absence of Openings, and Hooks, and Buttons"

By the 1920s The Girl's Own Paper had become The Girl's Own Paper and Woman's Magazine.  At this stage it was aimed at a readership of young women, whether married or single, and carried a mix of fiction and articles on homemaking, potential careers, cookery and crafts.  It also advertised its own dressmaking patterns in each monthly issue.  

One pattern would usually be singled out for description in detail.  The chosen pattern would not necessarily be for the most fashionable of garments, but for clothes the editors of The Girl's Own Paper thought its readers might find useful.  The picture and the description below is for a "house dress", or the working costume of an ordinary housewife.  

All home-dressmakers on the look-out for a really practical design for making a comfortable house dress will welcome with pleasure this pattern we are illustrating on this page.

Besides being easy to make and easy to put on, this little design combines all the essential qualities necessary to the comfort of the housewife when engaged in household tasks.

The dress slips on over the head, has no openings to get untidy, no gaps at the waistline, no tight belt, and no pinning or hooking to keep bodice and skirt decently joined.

The back is cut straight—hanging from the shoulders, and the front is made like a bodice and skirt joined with a belt at the waistline; the belt then extends free across the back—holding in the fulness to the figure—and fastens at the underarm.

By this means the bodice is able to be given the requisite fulness, without giving the bulky appearance below the waist-line, unavoidable in in the ordinary straight one-piece dress.  Another advantage this gives over the ordinary frock is, that when stooping, the belt adjustment prevents the skirt from dropping and getting under the feet—a great gain for a working garment.

The dress is also an economical one, as it only requires 3½ yards of material 36 inches wide.  Poplin, gingham, print or cotton crȇpe would all be good fabrics for the making.

The collar can be made of a contrasting material to the frock, if desired, and would look well in white if the dress itself is of dark fabric.  Saxe-blue with a white collar is a pleasing combination, or some of the pretty striped fabrics now so popular would be becoming for this design.

If the collar is white, it should be made detachable from the frock, so that it can be removed when the dress requires washing.  This can easily be done without much extra work, and as the neck of a dress is always the first part to get soiled and crushed, it is always an advantage to have the collar detachable and able to be laundered apart from the frock.  All that is needed is to bind the neck edges of the dress and collar in position instead of neatening the two edges together.  Half a yard of material will be sufficient for the collar.

Women Wearing the Trousers in WWII

 By the start of World War II, "slacks" were well established as casual and leisure wear for women in the Western world.  However, they were not considered suitable for street or work wear, and certainly not for formal wear.  Would the World War change these attitudes?  Would a combination of shortages, war work and the threat of air-raids make more practical clothing acceptable?

Changes came first to places where the war was closest:

So if you would like to know what the autumn London fashions are I'll tell you.  Smart women are wearing the slacks and sweaters and scarves they bought to wear on holiday abroad or in the country, because if they are in London they are busy working, and those sorts of clothes are quickest to put on and stay neat.  Or they are wearing the uniform to which their training has entitled them.

The Home: An Australian Quarterly, November 1939

Vogue Pattern Book, August-September 1941

However, a whole year later, bifurcated garments were still being depicted as leisure-wear in Australia:

The Trouser Trend...

Basking on the beach ... in a bare-midriff pyjama suit of striped jersey... For summer lazing—voluminous red slacks printed with huge white and yellow leaves... Designed for active sports... deep blue slacks in a heavy shantung... Entertaining at home in a Persian-inspired pyjama suit...

The Australian Women's Weekly, November 20 1940

Wakes catalogue, Winter 1942

In June 1942, the Australian Women's Weekly surveyed "business girls"  to find out how they planned to dress on clothing coupons:

Only a little more than half favour slacks for work, even if employers favoured them.

Miss Audray Stafford of Marrickville, junior clerk, would wear a slacksuit to the office if her employer allowed her.

"But as I'm not sixteen, although I've been dressing myself for nearly two years, I'd probably have to ask my mother for the coupons."

Australian Women's Weekly, 13 June 1942

Walter Field catalog, Fall 1942

Trousers were a practical way of dealing with stocking shortages, but women were still (mostly) reluctant to wear them in an office setting.  Reporting from England:

Woman continues to be a contrary creature.  She clamoured for trousers at work.  'You can wear trousers,' says Whitehall, 'you have our full permission.  Does she wear them?  Certainly not.  'They are not the thing,' she says.  Someone had the curiosity to comb through Whitehall's government departments the other day and found three girls out of many hundreds working in trousers.

At the other end of London, one of the girl bus conductors put on a pair of trousers instead of the regulation skirt because she had no more coupons to buy stockings and she lost her job.  It's a mad world.

ABC Weekly, 14th of February 1942

Wakes catalogue, Summer 1942-43

For heavy or industrial work women started wearing overalls.   

Why don't designers of overalls for women use a little common sense?  Women's overalls are designed the same as men's.  A woman's body is not designed the same as a man's, but designers of overalls apparently do not realise what vast anatomical differences there are.  For a start, women's overalls should be made with a tailpiece similar to kiddies' rompers instead of buttoning down the front.

The Australian Women's Mirror, November 23 1943

McCall Style News, April 1943

For your shift on the assembly line, for your gardening, for just plain sports—a slacks suit in three pieces.

McCall Style News, April 1943

The Australian women's weekly decided to present their own, more feminine version of clothes to be worn on the factory floor:

Briskly tailored, yet ultra-feminine coveralls made of sturdy cotton.  Note the capacious pockets and ankle straps to prevent slacks from catching in machinery.  Note too, the cheery flashes of colour.  In pre-war days you would have included these overalls and slacks in your holiday wardrobe.  Now they are ready, like the women they clothe, to do an important job of war work.

The Australian Women's Weekly, 13 March 1943

(Note: I have yet to see pictures of women actually wearing this design.  Perhaps working women had neither the time nor the materials to make "ultra-feminine coveralls"!)

Montgomery Ward, Spring-Summer 1944

Married in Overalls 

MANY wartime brides dispense with formal wedding dress, but few are quite so informal as a lass who works as a welder at one of England's biggest shipyards.  She was married during the lunch hour.  She wore blue overalls, a leather jacket, and an orchid.  The groom, a ship fitter, wore khaki overalls and a steel helmet.

The ABC Weekly (December 25, 1943)

National Bellas Hess catalog, Fall-Winter 1944

By the end of 1943 some "fashion leaders" were forecasting for postwar fashions:

It is safe to predict that many women will adopt the mode of wearing slack suits.  Before the war slacks were restricted to sport and country wear.  To-day millions of women throughout the world are wearing slacks.

The Australian Women's Weekly, December 25 1943

However, in more conservative neighbourhoods, "slacks" never quite caught on:

There are, however, still places in which slacks are taboo and where the the sporting of them brings the wearer up against quite a few problems.

Believe it or not, the first drawback, according to the slacks wearers, was that they were conspicuous.

"Surely not!" I scoffed.  "Not in this day and age."

"Just you wear a pair into town on a weekday," they said.  "On a Sunday or a holiday, anyone can wear slacks to town and no one takes notice, but to wear them into town on an ordinary shopping day is to call attention to yourself in no small way."

Matronly shoppers, they contend, turn, stare in disapproval, and make the rudest remarks.  Kindly old gentlemen sitting next to you on trams turn and give a lecture on womanly charm.  Sailors, home product and allied, seem to be attracted to slacks-wearing women, and whistle and talk as though the slacks were the bell-bottomed ones that made male and female fellows-in-uniform.

The Australian Woman's Mirror, December 12 1944

The article goes on to describe the difficulties "slacks" wearers encountered in courts, union meetings and restaurants!  With attitudes like that, it's no wonder that women had to wait nearly thirty years after the war for trousers to become normal wear.  Instead of adopting "slack suits", women's fashions became exaggeratedly feminine in the immediate postwar years.

"The Country's Call" (McCall's Magazine, July 1917)

 Women have always worked, but in total war the working woman suddenly becomes more fashionable than the lady of leisure.  In the summer of 1917 McCall's issued a number of patterns for the patriotic war worker.

At the top (and to the top) we have a "nurses' or maids' cap and aprons" and a "nurses' uniform".  By 1917 nursing was a conventional career for a woman, and the uniforms depicted above would not have been considered startling by anyone.

The figures at the bottom, however, are more challenging.  On the right is a woman wearing a "waist" and a "ladies' sports skirt" for working outdoors.  The skirt is very short by the standards of 1917 (see the nurses uniforms by way of comparison) and the outfit is completed by a pair of "bloomers" and leggings worn underneath.  The leggings can be seen peeking out from under the skirt.  The recommended material for this costume was khaki. 

On the left is an even more shocking innovation: pants!  Or, as the magazine puts it, a "ladies' and misses' overall suit".  In its dressmaking column, McCall's Magazine goes to some length to sell the garment to potential wearers: 

The woman with the hoe is becoming more and more a familiar figure; but the hoe and the skirt, these two which have always been antagonistic, are yet to be reconciled.  The fact is that skirts must be dispensed with, however short they may be, you cannot get away from the fact that they are always a handicap in the work that farming or gardening entail.  The only practical and comfortable thing to wear for working in the fields is the overall suit with roomy bloomers, which many women have adopted.  Even if your gardening activities are limited to a small backyard only large enough to supply the vegetables for the needs of the family, you will find that you need overalls.  If you think about that shabby old skirt you had hanging in the closet ever so long and wanted to get rid of by wearing it out this summer, will do just as well, you are mistaken.

And, here may I say that many women have learned the value of using overalls for work about the house.  They are also used by women workers in factories.

100 Years Ago (The Delineator, August 1922)

 Some clothes are fashionable, some clothes are purely utilitarian, and some clothes fall somewhere in between like these aprons below.  The makers of Butterick patterns were firmly of the view that just because aprons were worn for work, that didn't mean that they couldn't look good at the same time.

On the far left is an apron masquerading as a house frock, decorated with outline embroidery or appliqué. The Delineator advises "young housewives" to: "realize the close relation of sweet tempers and a neat appearance" and choose this apron for their chores.

"Aprons can forget their domestic origins and go in for the Russian" says The Delineator of the third figure on the left.  The apron has a mock side fastening in imitation of a Russian blouse, but it in fact slips over the head and ties with a sash at the back.

 Third from the right is another apron with the appearance of a house frock.  The bodice is made up in chambray and the skirt in checked gingham.  It is tied at the back with a sash.

The apron second from the right is more obviously (to modern eyes) an apron.  "Dusting is a delightful duty if one wears a becoming one-piece apron," promises The Delineator, and while I doubt it, this one is both cheerful and practical.  Like the apron on the far left it can be decorated in either outline embroidery or appliqué.

And finally, on the far right:

"Color is a wonderful brightener for blue Mondays and only the misguided would ever think of choosing somber shades or dull materials for their work-a-day clothes.  This one-piece apron appreciates the advantages of rickrack braid [and] it is most convenient to slip on over one's frocks when one prepares Sunday night suppers.  For the girl who plans for college in the fall it is almost a necessity."

Land Girl (1917-8)

 This real photo postcard can be dated almost to the year, because the sitter is wearing the uniform of the (British) Women's Land Army.  The Board of Agriculture created the Land Army early in 1917 to replace the farm workers who had gone off to war.  The uniform they finally settled on consisted of a sou'wester had, knee length coat, boots, leather leggings—and "breeches with wide posteriors, tapering to fit tightly around the calves, and sealed by gaiters."  The Land Girl in this photo appears to be showing off her crisp new uniform—and daringly, she is smoking a cigarette! 

Not surprisingly, the uniform was considered shocking, particularly by the older generation:

"The Land Army demanded references, so Annie approached the elderly wife of the canon who lived in her village, to be told: 'Do you know what it involves?  You'll be dressed as a man, and I object to that—it's a disgrace to show your ankles.'  Annie recalled the interview sixty years later, and was still not wholly convinced the canon's wife was wrong, adding, 'And it was [a disgrace], I had my skirts to the ground.'"

From Kate Adie: Fighting on the Home Front (2013)