Showing posts with label Burda. Show all posts
Showing posts with label Burda. Show all posts

Monday, June 19, 2023

"Diese Herbst-mode macht einen neuen Typ aus Ihnen!" (Burda Moden, August 1968)

 (Or translated into English: "This Autumn, fashion makes you a new person!)

I had something more elaborate planned for my blog this week, but it's taking me longer to put together than I expected.  Meanwhile, here are some late sixties fashions from Burda Moden for your enjoyment.


"The cardigan style, which is already very popular, looks excitingly new and attractive in colorful Glen check."


"Wide sleeves make this shirt blouse so chic.  Over it is worn a smart waistcoat with a red patent leather belt and red handkerchief ."


"This is new in fall 1968 fashion: Waistcoats... glitter with a midi-skirt.  This combination is not reserved for daytime, but can be worn after six."


"We make an asymmetrically closed coat dress from Glorett Trevira with new wool.  A super wide patent belt emphasizes the waist."


"WOOL PRINTS for dresses with bell-like swinging skirts.  For the most feminine of dresses, there is no cut more ideal than a smooth fitted bodice, long slim sleeves, the tiniest waist and a swinging skirt that covers the knee."

Thursday, October 6, 2022

Die neue Mode bringt Op! (Burda Moden, February 1966)

 Art and fashion are related.  Sometimes they are very closely related.

Op Art (not to be confused with Pop Art) 

exploits the functional relationship between the eye’s retina (the organ that ‘sees’ patterns) and the brain (the organ that interprets patterns). Certain visual stimuli can cause confusion between these two organs, resulting in the perception of irrational optical phenomena, something the Op Artists used to full effect.¹

 In the mid-sixties, the cutting edge of fashion was young and futuristic, and geometric styles and patterns were In.  It's' no surprise, then, that Op Art crossed over into fashion almost as soon as it was born.  The optical effects that looked good hanging on a gallery wall looked smashing when printed on fabric and made into short shift dresses.  Designers in all the fashion capitals picked up the idea and ran with it.

Verzerrte Perspektiven!

4679  Aufgesetzte Balkenblenden verstärken den geometrischen Effekt dieses langärmeligen Modells aus Op-Art-Imprimé.  Weil es so gut zum neuen Stil paß: Das Knie darf freizügig gezeit werden.

[Distorted perspectives!
4679 Appliquéd stripes reinforce the geometric effect of this Op Art printed long-sleeved model. Because it goes so well with the new style: the knee can be exposed freely.]

4680  Op-Art-Kleid aus Baumwolle, mit Blendenkragen in Schwarz-Weiß.  Der Gürtel is echt, under den Längsblenden verbergen sich Schlitztaschen.

[4680 Black and White Op Art Cotton Dress with Placket Collar. The belt is real, slit pockets are hidden under the longitudinal panels.]

 Burda only supplied the patterns for these dresses, not the materials, so it's entirely probable that some cautious souls made these dresses up in less dazzling fabrics.  However I still like to think that a few young women startled the world in these vibrant dresses!

¹ Op Art History Part III - http://www.op-art.co.uk/history/op-art-history-part-iii/

Thursday, December 30, 2021

Burda Beyer Moden (December 1963)

 And now to round off 2021...  At first glance the garment on this cover of Burda Beyer Moden looks like a tent coat, but in fact it's a cape!

It's described inside the magazine as "practical", "extremely comfortable", "dead chic" and "particularly stylish for every type".  It would certainly fit over most types of outer wear and adapt to all kinds of figures.  The big patch pockets are accessed through slits in the side of the cape.