When I saw this page I knew at once that it was going to represent 1926. These colourful, low-waisted dresses (with a bit of flare in the skirts) are the very epitome of 1920s fashion.
The straight, flat-chested silhouette wasn't easy for everyone to achieve and Montgomery Ward advertised some "slenderizing" fashions for larger-sized women on the bottom of the page. While they tricked the eye of the beholder into seeing their wearers as smaller than they really were, it's probably worth noting that they also would have been wearing some of the extra-reinforced corsets available in later pages of the catalogue.


