Monday, February 16, 2026

Montgomery Ward & Co. Catalogue Number 104, Spring and Summer 1926

 When I saw this page I knew at once that it was going to represent 1926.  These colourful, low-waisted dresses (with a bit of flare in the skirts) are the very epitome of 1920s fashion.

The straight, flat-chested silhouette wasn't easy for everyone to achieve and Montgomery Ward advertised some "slenderizing" fashions for larger-sized women on the bottom of the page.  While they tricked the eye of the beholder into seeing their wearers as smaller than they really were, it's probably worth noting that they also would have been wearing some of the extra-reinforced corsets available in later pages of the catalogue.

Monday, February 9, 2026

"Learning to Make Trimmings" by Jane Hedden Loewen (Modern Priscilla, November 1925)

 In the 1920s, no outfit was complete without a hat.  If you had clever fingers, you could save money by buying an untrimmed hat and making it up yourself.  Below are some suggestions for trimmings and instructions on how to make them from The Modern Priscilla in November 1925.



From top to bottom we have models 5135, 5137 and 5134.

Monday, February 2, 2026

Blouses (Miroir Des Modes, Aouet 1924)

 In the 1920s buttoned up, tucked in blouses were Out, and slip-over overblouses were In.  Butterick produced a number of patterns for blouses in 1924, some of which appear in this illustration from Miroir des Modes below.

All these patterns also appeared in various issues of The Delineator in 1924.  I've taken the descriptions in English from The Delineator, though in some cases the magazine published different pattern views than the ones on this page.  4993 and 5085 at the bottom left of the illustration appeared in winter issues of The Delineator and were described with long sleeves.