"The Australian Women's Weekly Paris Parades 1959"

The Australian Women's Weekly was once THE best known magazine for Australian women.  (It can be found archived online here.)  It published all the usual standards of women's magazines—fiction, celebrity gossip, advice on homemaking and child-rearing, recipes and knitting patterns—as well as regular features on fashion.

After the Second World War The Weekly, in partnership with some of Australia's major department stores, began sponsoring fashion shows that brought the latest Paris fashions to Australian women.  The first was in 1947, and they were still going strong in 1959 when these "Paris Parades" were held.

This supplement presents a preview of the Paris couture collections of spring-summer fashions which The Australian Women's Weekly, in conjunction with the Myer Emporium and Mark Foy's Ltd., is presenting in Sydney, Melbourne, Brisbane and Adelaide.

COVER
"Giumauve," by Carven, orange velveteen evening coat worn by Monique.

 

The Essence of Spring
"Hortensia," a romantic rose-printed cotton satin ball-gown, by Nina Ricci.  The dress is moulded at the waist with a wide self-material belt and finished with a sheer white cotton fichu and cluster of roses.  Collars are important in this house.

 

The summer dream bride 
"Roy Aumont", designed especially for us by Madame Carven.  The material is white organdie scattered with self flowers.  The shaped skirt silhouette and fitted form bodice create a perfect bridal confection.  The white tulle veil adds more Gallic Romance.

 

"AIR INDIA": Easy-fit travel coat and chalk-white chiffon headscarf by Lanvin.  The coat, made in cotton corduroy with a fancy weave surface, is collarless and fastened with white pear buttons.  Four large patch pockets are the only trim.

 

Resort elegance—Dior-designed
"MARPESSA": Herewith, beach elegance assured in clear-cut navy-and-white cotton.  The sleeveless top, tucked neatly into slim trousers, is worn with a chic long-in-length matched coat jacket.  The curve brim beach hat—in navy lined with white—is also by Dior.