Though "Koratron" sounds like a character from a "B" science fiction film, it was in fact a process for creating permanent press clothing. Material was "pre-treated" with chemicals, then heat was applied to the finished garments to activate the permanent press properties. Created by Koret of California in 1961, the process was originally used to fix pleats in skirts, then licensed out to other firms. Eventually the licences for "Koratron" made more money for Koret than its core business of manufacturing women's clothing!
The following advertisements were all found in the September 1966 issue of Vogue Australia. They feature three different casual wear labels, all promoting the Koratron process.
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