In November 1936 Woman's Own offered its readers a "lovely frock" cut out in a "soft winter-weight woollen" and ready to sew—and all for only 10/6 (50p in modern money).
"Sleeves strike the smart keynote in any of this winter's frocks, and the newest notion of all is to have their full tops box-pleated into a crisply-tailored shoulder line. Just how up-to-the-minute that looks you can see for yourself on this week's cover, where we show you our Cut-out Woollen Frock made up. You can make yours look every stitch as smart with next to no effort.
It comes to you perfectly cut, complete even to the crossway facing for the neck, and you'll find that the pieces go together almost by themselves. The bodice is quite plain; the four-piece skirt only has to be seamed together, with no darts or gathers or pleats to think about. The very modern twin scarf ends are of self-material, and stitched to either side of the front neck placket. The belt matches the frock...
What We Offer You
Cut out Frock No. 1,903 in woollen with narrow shadow stripe of self-colour and detachable collar in artificial silk crepe: Price 10s. 6d.
Colours—(1) Chinese green with ivory collar; (2) Squadron blue with ivory collar; (3) Wine tone with beige collar."
Alas, it's not possible for readers of my blog to take up the offer, as it closed on December 19, 1936!
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