(For a look at their Summer catalogue of 1961, see here.)
Though the dresses in this catalogue are mostly stylish straight shifts, the fashions portrayed are not quite up-to-the-minute for 1966. To be really modish the hemlines should have been an inch or two higher. The models very styled hairstyles were also slightly out-of-date, as were their shoes with pointed heels (shoes with lower square heels were the trendiest footwear in 1966). In brief, these clothes don't appear to have been made with the grooviest young trendsetters in mind: they appear to have been made for slightly older women who wanted appear fashionable but were not part of the sixties "youthquake".
Since millions of women must have worn clothes like these, but they seldom appear in the history books, this little catalogue is a valuable historical resource!
SNAPPY WOOL FROCKS WITH THE LATEST FASHION IDEAS
(The dress on the right is described as being "inspired by" Courreges.)
4 WONDERFUL STYLES IN THE NEW WASHABLE DOUBLE-KNIT JERSEY
NEW TREATMENTS IN WARM RICH WOOLS AND JERSEYS
FOR OLD AND YOUNG — FROCKS STYLED TO FLATTER
(The dress second from the right is described as: "Dashingly styled for young people "on the go" this frock of pure Wool doe-skin is specially cut for the youthful figure")
ORIGINAL WOOL DESIGNS — INCREDIBLY PRICED TO PLEASE!
WARM WEATHER "CUTIES" in CARE-FREE DRIP-DRY FABRICS
(On the right: "The latest craze—OP-ART hand screen printed designs.")
PARTY PRETTY STYLES in NYLON LACE and DRIP-DRY CREPE
TUB-HAPPY FROCKS with CLEVER STYLING and TINY PRICE TAGS
NEW IDEAS, NEW TRIMS in LUSCIOUS PURE WOOLS
GAY CASUAL IDEAS TO FLATTER THE MODERN MISS
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