Social media is still young, but the use of "influencers" to push products goes way back. In this case the influencer is Miss America 1961, and the product is McCall's patterns.
She's not mentioned by name in
McCall's Home Catalog, but she was Nancy Fleming of Montague, Michigan. After her stint as Miss America she went on to get a bachelor degree from Michigan State University and a teaching certificate from the University of California, Berkeley in 1966, which would have put her at the heart of the 1960s student movement! While I can find no evidence of her being involved it would have been an interesting contrast to her early days as a beauty queen. She worked for a time as an elementary school teacher, before a brief career in show business. Amidst all this she found time to get married (twice) and divorced (once).
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