What colours do you imagine when you think of the 1970s? I see brown and orange, with a dash of olive or avocado green and a bit of murky yellow to liven things up. In reality, of course, people weren't strictly confined to earth tones during the 1970s. In that spirit, and in keeping with my recent "colours" theme, I present these images of clothes in classic black and white from 1972.
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| Lana Lobell, Spring 1972 |
From Lana Lobell's spring catalogue we have daisy-printed skimmers in black and white. The dress on the right is in polyester crepe, the one on the left is made of cotton!
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| Crimplene "Young Originals", 1972 |
An advertisement for "Crimplene" in the last days before the material moved from the category "fashionable" to the pigeonhole of "dowdy". The dress is from the Australian label "Lemona" and it is accessorised with
very 1970s bright green platform shoes and a matching floppy sunhat.
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| Style Pattern Book, Summer 1972 |
Style Pattern 3628 is made up in a white fabric with black polka dots—a fairly simply pattern for a fairly simple look.
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| Vogue Patterns, Summer 1972 |
Vogue Patterns also goes for black dots on a white background for Pattern 8355. "Take the excitement of dots..." the caption begins,
"Deck that feeling with the season's most significant comback: ruffles. Trail them all around a wrapped evening dress and stand them at the neck. At last you can look exactly the way you feel... very romantic, very feminine."
Dots must have been "in" in 1973. Other photographs in the same section of the magazine shows a black evening dress with white polka dots, and white dress with red!
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