In 1954 Coco Chanel reopened her business, and introduced what was to become known as the "Chanel suit". The Chanel suit consisted of a short straight suit and a loose fitting, hip-length "cardigan" style jacket. Her suit swept away the constricting, shaped-to-the-figure suits fashionable in the early 1950s and replaced them with something much more modern and easier to wear.
By 1964, when this catalogue was published, every ready-to-wear manufacturer of women's clothing was producing their own imitation of the Chanel suit. Of course they couldn't afford the craftmanship and materials of a genuine Chanel—but their source of inspiration is obvious!
Four suits in "textured wools". From left to right we have:
Perfect elegance is the story of this outstanding suit in diagonally woven pure wool. The fully lined Jacket with set-in sleeves in double-breasted style has a velvet collar, matching self buttons, slanting pocket flaps. The slimming skirt, lined too, is detail finished.
Pure Wool Hopsack Tweed in rich deep colours, hits the fashion headlines with this outstanding two-piece suit. Fully lined, it features White saddle stitching around the Hip-length jacket. Note the simple neckline, the three covered button opening, and the pocket flaps. The slim skirt has a kick pleat, of course.
Young Australians will love this California styled two-piece, and look very dashing in it. We selected a pure wool woven with small checks and finally trimmed the short Jacket with Suede in a very sporty fashion. The skirt we styled with release pleats both back and front.
Faultless styling in figured Terylene/Worsted! Who could resist this flattering suit with the charming low revers. Immaculately finished, of course fully lined, this model suit represents classic tailoring everyone will admire. Best of all, being Terylene, you can wash it at home and drip dry!
And five more suits, including three in double-knit Jersey and two trimmed with braid (a decorative touch also favoured by Chanel). From left to right:
The lithe look in "Janilaine" Double-knit Wool Jersey. There's a free-n-easy shaping with chic detail to the delightful two-piecer. Note the Chanel treatment and bow highlighting the top. The skirt is lined for shape.
Wonderfully fashionable, this co-ordinated three-piece Ensemble in Double-knit Wool Jersey with a toned floral top which is short sleeved and back zipped. Styled for all ages, all figures, this three-piece is a fabulous investment.
Style, value and instant appeal are obvious in this lovely suit in pure wool textured Tweed. The surface interest is accented with black braid and button trim. The jacket is really shaped to flatter and the skirt is cut to give a slender silhouette.
A Wool pebble Tweed suit priced to please, styled to appeal! The Jacket richly trimmed with braid has self buttons and set-in sleeves. The half-lined skirt has the popular twin inverted pleats both front and rear. Truly amazing value.
The feature of this stylish pure Wool Double-knit "Janilaine" Jersey Suit is the lavish EMBROIDERY on the Jacket. Difficult for the camera to catch, it extends in depth all round the jacket in an exquisite pattern. The slim skirt is half lined.
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