These ads were originally published as two double page spreads in a 1959 issue of (British) Vanity Fair. Peggy Page could clearly afford to place four colour full-page ads in one issue of a fashion magazine!
The firm had been founded in London in 1933 by Harry Massey, who brought an expert, Sam Krohnberg, from the United States to set up production along American lines. His most important innovation was introducing American sizing to British ready-to-wear.
These dresses are typical of the youthful fashions popular in the late 1950s and early 1960s. Fitted bodices spread out into full skirts reaching a little below the knee. Nothing is too extreme or exaggerated.
Also typical of the late 1950s are the brightly coloured prints. Flowers are popular, along with stripes and geometric shapes.
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