Australia's Lost Department Stores II (Hordern Brothers, Spring and Summer 1935)

 Two branches of the Hordern family in Sydney owned department stores: Anthony Hordern's (Anthony Hordern and Sons) and Hordern Brothers.  This catalogue was issued by Hordern Brothers, the younger and smaller of the two stores.  Hordern Brothers ("Drapers and Mercers") was founded towards the end of  1882 by brothers Edward and Alfred Hordern, grandsons of the original Anthony Hordern.  They were still advertising for staff (milliners, drapers, saleswomen and "slop hands") in November that year, but by the 20th of December were able to offer:

YOUR DRESSES FOR CHRISTMAS

If you have left your Dressmaking orders until this week, you may unfortunately, owing to the pressure of orders, be unable to get them made before Xmas.  If so, give us a call for OUR READY-MADE COSTUMES.

While Anthony Hordern's saw itself as a "universal provider", Hordern Brothers specialised mostly in fashions and fabrics.

The cover of their catalogue for Spring and Summer 1935 and 1936 depicts some perfect examples of the lady-like fashions of the mid-1930s.  From left to right:

Summer Frock of Delustred Crepe in Margaret Rose pink, Jubilee blue, Canton green, navy and black.

Frock of Floral Linen in rose/blue/green on natural grounds.

Cape Suit in Check matt Crepe, in Saxe blue, deep coral and Marina green with black over-check.

Figured Marocain Frock, in navy/white and red/white, white/nigger and Lido white in varied assortment of designs.

 Note the references to members of the Royal Family, cashing in on George V's 1935 Silver Jubilee.  Dresses are offered in (Princess) Magaret Rose pink, and Marina (Duchess of Kent) green!