Monday, May 29, 2023

Coats (Montgomery Ward, Fall-Winter 1929-30)

 The weather has turned cold.  Happily for me, I have pages of toasty-warm coats from the Montgomery Ward catalog of Winter 1929-30 to feast my eyes on.  And my how very stereotypically 1920s they are!

They're also remarkably similar to each other in design.  Each coat is knee-length, fastens on one side at around hip-level, and has a fur (shawl) collar and cuffs.  (The exception to this is the coat worn by the model near the bottom right: she's dressed in sporty "American Wombat", i.e. sheared lamb!)


The main difference between these coats are the materials they are made of, with the main choices being between All Wool Broadcloth and All Wool Velour.  The furs include Manchurian wolf dog (probably neither wolf nor Manchurian) and dyed coney (i.e. rabbit).  Most of the furs on offer, however, are "Mandel furs"—in other words, sheep skins treated to look like more expensive pelts!

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