This year I'm going to do a series of posts looking back fifty years to the styles of 1974, an era which seems at once strangely modern and a very long time ago. And since it's now the Australian summer, what better place to start than looking at what we wore at the beach?
F: You'll have it all wrapped up in this nifty beach wrap. Drop shoulder style makes for comfort and of course it's styled in Bri-Nylon—what else?
G: Itsy bitsy, teeny weeny bikini. A little nothing to turn heads on the beach this season. Elasticised under the bust and back strap. Fibre filled bra to give shape while still looking natural. Bri-Nylon.
A: Handy chenille cover-up...B: Comfortable hip-length cover-up...C: Cool bias stripes on jersey...D: Snappy shift to match bikini...E: Ada jersey bikini. Fibre filled bra, 3" side brief. Fully lined...
F: Long-singlet shift in carefree cotton/nylon towelling. Crisp stripes on white with flattering neckline and silver ring trim.
In spite of the number of "cover-ups" for sale, 1974 was the heyday of the deep, dark, fashionable tan.
Bikinis are front and centre in this catalogue, though a few one-piece swimsuits lurk around the edges. You'll notice that there are no "string bikinis" for sale. They had just been introduced in 1974 and were presumably still so new that David Jones didn't have time to include them in their catalogue. However, The Australian Women's Weekly had things covered (or not so covered), with a pattern for a string bikini included in it's October 30 issue.
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