Woman's Journal, March 1936

 In 1936, Woman's Journal introduced their Model Pattern Service.  The magazine boasted that 

Every design is now made up in fabric by an expert cutter and fitted on a living mannequin... Only when it is perfect in every detail is it made into a paper pattern...

 Of course this would be reflected in the price of the patterns! 

A TRIO FOR AFTERNOON

Finely pleated and stitched part of the way, are the front and back panels of the slate blue dress.  It has touches of white at the neck, slit front and belt.  The rust-red crêpe dress has unusual shaped inlets in the Raglan sleeves, outlined with black silk braid, while a waist length jabot, mongrammed and buttoned, gives a touch of distinction to the grass-green woollen dress.

MATERIALS AGREE TO DIFFER

Definite contrasts are still favoured in morning and day ensembles.  A turquoise coat, blanket-stitched in black, goes over a simple black dress.  A red jacket has facings of bold plaid to match the skirt.

For the young suit on the left, a new shade of olive green flecked woollen is used, and it fastens with small bows of self material down the front.

Woman's Journal reported from Paris that fashions for Spring 1936 would be feminine, but tailored, with a "return to quality in dress" marked by the "increasing use of embroideries and fine stitching, such as gauging, smocking and gathering".