The summer dresses below look fairly simple, but judging by the prices listed, weren't designed for the mass market. They range in price from around £3 to £6, which may not sound much to modern ears, but was was close to a third of the average male weekly wage (£18.5s.7d)—before taxes.
MIX 'N' MATCH CO-ORDINATES TO MULTIPLY YOUR HOLIDAY WARDROBE
DELICIOUS 'N' DELECTABLE, THAT'S YOU IN GAY GORGEOUS NEW COTTONS!
3 MORE NEW COTTONS, EXCITINGLY DIFFERENT AND OH! ... SO SMART!
COTTON! THE FASHION FABRIC FOR THIS SUMMER, IN 6 SMART STYLES!
AS NEW AS TOMORROW WITH EMBROIDERY, PIQUE, LACE OR RIBBON TRIM
EXOTIC COTTONS, RICH WITH COLOR... NEW ON THE FASHION SCENE!
A CHORUS OF LOVEABLE COTTONS TO WHOOP UP YOUR SUMMER WARDROBE
COTTON UP TO SUMMER IN ANY OF THESE GAY, SMART STYLES!
Amazing styles. Early sixties fashions were the most exciting and gorgeous styles. The fuller, puffier and more bouffant the skirt the better. I wish you had more pics from this catalogue. I collect vintage fashion mail-order catalogues from the late 50s and early 60s (about 485 catalogues from 1958 to 1966). Great and authentic source.
ReplyDeleteBeautiful fashions, aren't they? I've got quite a few catalogues from this era, including some more from "La Pastorale". I'll be posting more from these in the future.
ReplyDeleteWow! That would be absolutely fantastic. I love the "puffines" of the skirts. They look splendid. Do you also have an Instagram account?
Delete