By 1947 the war had been over two years, and it was time for a little fun and dancing—and some new dresses. Even though times were still lean and clothing still rationed (in Australia at any rate) women's wartime clothes were starting to look tired and old fashioned. Madame Weigel promised its readers that the evening dresses below would be both economical and "Exclusively Yours".
'It's dancing time and when an exciting invitation is extended to you the very first thing you think of is "What can I wear?" and you immediately think of frocks hanging in your wardrobe that are really out-dated and not the least bit thrilling now that nice materials are back again. "Anyway," you say to yourself, "it's about time I had a new evening frock and there's no need to be extravagant." There isn't, either, if you decide on making a frock for yourself from one of Madame Weigel's patterns—a pattern that has been studied from all angles by highly specialised designers....
'Of pattern No. 7021 we are justly proud—the slender waistline being accentuated by the pretty little peplum which tops a gored skirt. The extended shoulder in this delightful model carries out the new cap-sleeve idea.
'The lovely graceful lines of No. 6997 are very feminine and pretty. The bretelles in this pattern soften the arm-top and it lends itself delightfully to highlights such as sequins, beads or braiding. The skirt falls very full, although it is economical in material— a point which has been studied well by our designers.
'No. 6971 features a novel heart-shaped neckline that extends into a panel effect and the rucked-up sleeve still rides on the crest of fashion's wave.'
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