While browsing David Jones' catalogue from Spring-Summer 1964 I discovered that the store had pasted tiny fabric samples into its dressmaking materials pages—and that most of them still remained! Sadly, I can't invite my readers to "feel the quality" of the samples with me, but I can scan them so you can appreciated the colours and weaves of these textiles.
So without further ado, I present to you the hottest fabrics of 1964!
2C5: Textured cotton is firmly-woven, mini-care, makes lasting kiddies clothes, pretty dresses. White, pink, hot pink, aqua, orange, tangerine, chartreus, lemon, turquoise blue.
COTTON TWEED
2C7: Fashion right—ideal for making smart summer suits and separates. Cool and wonderfully washable, such a new look. In apricot, orange, rose pink, light blue, turquoise, aqua.
2C8: Satin-backed and drapes easily. Light, cool, washable and crease-resisting. White, pink, blue, beige, taupe, apricot, mauve, lemon, lettuce, turquoise, aqua, orange, tangerine.
113C5: Economical 45” width in this fabric that is also easy to permanently pleat. Pretty and cool, drip-dry. Floral patern in white on blue, aqua, pink, lemon, green.
TETRON TAFFETA
113C6: Suited to summer, it's so easy to care for, a delight to wear. Will permanently pleat, more width at 44". All over design in white on mauve, blue, pink, gold.
113C11: For those special occasions. Easy to handle at only at D.J’s. White ground with raised design in pink, gold, aqua, mauve.
TEXTURED SUITING
113C15: ‘Tootal’ rayon—so many uses, such wonderful value. White, black, apple green, bone, pink, aqua,
navy, yellow, brown.
PRINTED FIBRAINE
113C16: Open weave rayon is a dream to look after, makes up so well. Muted all-over pattern in pink, golden brown,
aqua, green.
PLAIN FIBRAINE
113C17: New interesting weave in quality rayon for shifts, suits. Lavender, pale blue, hot pink, bone, olive,
turquoise, lime, citrus.
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