Monday, April 15, 2024

"Wool" (Australian Home Journal, April 1948)

As Australian recovered in the postwar years, the Australian Home Journal was there to offer free dress patterns and fashion advice.  If the magazine was to be believed, wool was the fabric to be wearing in April 1948.

Wool Sweaters
It is but a step from wool jersey to knitwear and, with a considerable increase in supplies recently, pure wool sweaters in all colours of the rainbow have pride of place in many shops.  However, first favourite is black, often heavily embroidered with wool, like one which had a yoke worked in a closely-packed floral design in mauve.

Wool in Paris Theatres
Wool takes the stage in Paris theatres, for leading actresses are wearing wool frocks created by famous designers at present, states a special message to the Australian Wool Board.  Maggy Rouff, who dresses many stars, has just designed a frock in lime-green wool for Simone Renaud to wear in "Liberte Provisoire", one of the successful stage hits of the moment.  Made with ruched-up elbow-length sleeves, it has a novel hipline belt which comes from a low line at the back to edge slanting hip pockts and finally buckle in front at the natural waistline.
From France
Revelling in the return of fine woollens, French milliners are using them lavishly for draping turbans and even to cover brimmed shapes, while wool jerseys are being stretched or draped into beret and muffin toque shapes to match winter suits and coats.
Jersey Frocks
Perfect styling in jersey frocks depends on simplicity, and Pierre Balmain shows many models with slim skirts, perhaps with a hint of back interest.

Of course the wool industry was the mainstay of the Australian economy at the time, so perhaps the Australian Home Journal had a patriotic interest in ensuring that women used as much wool as possible!

No comments:

Post a Comment