A friend sent me this Swinging Sixties issue of Petticoat. Judging by the contents, it was aimed at girls between the ages of 16 and 21.
It also seemed to make a practice of featuring amateur models in its pages: "Loads and loads of pretty Petticoat girls all eager to try their hand at modelling... and making a highly successful job of it." Well, that was one way of cutting costs, I suppose. The cover of this issue features "Ruth Stern, 18 years old and a secretary in a large accountancy firm". In her profile she states "I sometimes have very heated discussions with Lincoln [her boyfriend] and my friends about big issues like racialism, wars and sometimes," she grinned, "equality for women!"
Next to her is seventeen-year old Christine Browne, who is still at school: "I want to work in a research laboratory... I'm very interested in science, it's my best subject at school," and she spends her evenings listening to folk music records.
Now to the clothes...
Petticoat girls suit their fashion sense in two outfits by Wallis. The pale blue wool Ungaro-inspired suit... the red-edged-in-white suit... flip-top berets by Kangol...
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