If blue denim jeans were the casual wear chosen by young people, polyester pantsuits were the garments of choice for slightly older women. Though some venues still insisted on women wearing skirts, pants were becoming acceptable in more and more situations.
DRESSES are out, pantsuits are in at the White House, as the Arab oil embargo accomplished what Women's Lib could not.
To conserve fuel, temperatures at the White House, along with other federal buildings, have been lowered to 20 deg. C., so—President Nixon's expressed disdained of women in pants notwithstanding—the dress-up rule has been changed.
The Australian Women's Weekly, 2 January 1974
NEWEST LOOKS ON TWO LEGS!
1. DOUBLE DOTS PEEK OUT on the cuffs of a solidtone jacket and from a whole shell of them underneath. Sleeveless shell returns the favor with a sold-color neckline. Jacket ties with a self belt in front; flare-leg pants pull on with elastic waist. All polyester doubleknit.
2. PAJAMA SET pairs a peplum top that ties in front over wide-legged pants that hang loose from an elastic waist... it's today's newest way to dress up! Fantastically colorful print on a soft matte jersey of acetate-nylon washes beautifully by hand.
THREE FOR THE SHOW!
Three for the show... or wherever you go! Jacket's a stack of multi-stripes. Zip-back rib-knit shell picks up one of the stripe colors; elastic-band pants pick up another. And you pick up oohs and aahs wherever you wear this three-way winner. All polyester doubleknit.
3. BIG CIRCLES AND TINY DOTS go around together in this ultra-new design from our own studios. Pullover top has dolman sleeves to show off the curve of a soft shoulder... white collar insert and cuffs add a layered effect... self belt winds around a casual tie. All beautifully easy and unconstructed looking! Straight-line pants pull on with elastic waist. Polyester.
4. HERRINGBONE STRIPES do a new zigzag here! They go up and down... and across at the same time! And the effect's terrific! Love it now, and for months to come in acetate doubleknit with beige polyester ribbing in its rolled V neck, armhole bands and button panel. Self belt. Elastic waist on pants.
5. SOLID 'N PRINT mixes a big zip top and pants in polyester doubleknit and a blouse in Arnel® triacetate. Straight pants have elastic at waist; blouse buttons in front; top opens all the way down. It's a triple hit... gets you off to a great start... hits the fun road fast... goes anywhere!
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