Knitted outerwear has been popular since the early years of the twentieth century. Fashionable styles vary, of course. This selection from the Myer catalogue of winter 1974 is classic in inspiration, harking back to the interwar years. The garments are slim and fitted, but not too tight, and the colours favoured are mostly natural or earth-toned. Ribs and cables are popular, as are contrasting trims around necklines and hems.
As Myer was a relatively upmarket department store, all these knits are made of pure wool. A less expensive store would have sold similar fashions made of artificial fibres.
PURE WOOL LONG LINES SHAPE YOU — warm knits styled with fine ribs, skinny stripes. Wear with pants, skirts, all great colours.
A. Notice the interesting collar. Cream/navy/tan, navy/tan/royal/cream, cream/burgundy/bottle.
B. The cute cardigan, finely ribbed to flatter. Cream/navy/tan, navy/tan/cream, brown/royal/cream, cream/burgundy/bottle.
C. The sweater with contrast trim again, subtle, stunning. Cream/navy/brown, navy/tan/cream, brown/royal/cream.
THREE CHEERS FOR WOOL — in high spirited colours — team with skirts and pants for winter '74.
A. The shawl collar is back. Notice the baby cable jacquard front. Snug fitting. Red, bottle, natural, brown.
B. The crew is high, textures play a big role in '74. Colours more vibrant — red, brown, magnolia.
C. Double role neckline, the fine rib flatters your shape. Warm red, brown, magnolia, bottle.
WOOL'S A WINNER — you're a great success. Vibrant colours livened by ribbing — contrast trims — all part of the great looks for '74.
A. Knife rib polo, trimmed dashing detail. Superb fit — shows your shape. Fabulous brown, red, emerald, magnolia.
B. Shaped long-line jacket look. Flat rib flatters. Heartwarming colours of red, brown, emerald, magnolia.
C. Slade's crossover V-neck classic. Triple rib shows your shape. Brown, red, emerald, magnolia. — stunning.
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