Though hats had ceased being everyday wear by the 1970s, they were still available for those who wanted to wear them for a special occasion—at the races, perhaps, or at a wedding, or just adding a final touch to a trendy outfit.
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| David Jones, Spring-Summer 1974 |
A: Be a shady lady in this lacy big brimmed beauty from the East. Fun on any summer outing.
B: Pack up your troubles with our packable floppy brim hat from Italy. Comes up smooth and unruffled every time.
C: The snappy cap for sporty new summer looks. With a gored crown and small visor. In navy or red denim.
D: Import scarf hat for cool, collected casual wear. Spun check cotton, with padded front, elastic back for perfect fit.
E: Romantic Italian natural straw, sporting a bunch of ripe red cherries.
F: A hot day special! Medium brimmed cotton with gore crown.
Seventies nostalgia is very evident in some of these hats. The deep crowns and shady brims of hats A, B and E recall the fashions of the late 1920s and early 1930s.
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