Monday, September 30, 2024

What We Wore in '74: Polyester Double Knits (JCPenney, Spring and Summer 1974)

 Mostly it's the styles that define an era, but sometimes the material they're made of is just as important.  What muslin was to the Regency and "art silk" to the 1920s, polyester double-knit was to the 1970s.  It was stretchy and easy-care—hence it's popularity—but it was also sticky and smelly, unbreathable and uncomfortable.  It went out of fashion after a few years, but meanwhile the shops and mail-order catalogues were filled with a dazzling array of polyester garments.  Like, for example, this selection from JCPenney.


At left: Tailored shirt-style body suit (in polyester double-knit), long sleeveless vest (in polyester double knit), knitted check pants (in polyester double-knit).  Centre: Short sleeve tunic top in polyester double knit.  Kick-pleated pants in polyester double-knit.  Right: Tunic top in 2 sleeves length in polyester double-knit.  Knitted pattern pants, in polyester double-knit.


Pants sets.  From left to right: Vest and pants in polyester double-knit, top and pants in polyester and acetate double-knit, and blazer and pants in polyester double-knit.


Formal dresses ("Romantically Long") in polyester double-knits.


More pants sets in polyester double-knit: at left, jacket and pants outfit with "distinctive top-stitching", at right, contrasting double-knit jacket and pants worn with a woven floral shirt.


At left: a jumpsuit with an embroidered midriff in polyester double-knit.  Centre, a sleeveless dress with a printed and flocked floral pattern in polyester double-knit.  At right another long dress with crystal pleating in polyester double-knit.

(Some of these styles look quite nice.  What a shame about the fabric!)

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