The First World War was raging in Europe, but fashion still went on its merry way.
You'll note the new wartime silhouette—wide skirts, now well clear of the ankles, and an absence of tightly laced corsets. Fashion historians often claim that this more relaxed style was a result of the war itself. Women doing war work needed clothes that didn't hamper them. However, looking at this picture it becomes clear that the new styles were also perfect for dancing. Ragtime had already made its mark, and now these young ladies look ready to foxtrot and one-step their way into the Jazz Age.
From left to right:
The Isles of Greece never produced anything quite so smart and fascinating as design 8832— a dress in Grecian style made for a modern goddess. The one-piece gown can be drawn in, in Empire fashion; or a lower waistline, if more becoming is equally good style and effective... A dress of satin, veiled with tulle is very beautiful for Winter functions.
Keeping step with Fashions's swiftly revolving wheel is easy work when one chooses such a model as design 8824-8820. The basque effect in the waist is very pretty and becoming for evening wear. And the standaway, flyaway look of the new collar is extremely smart and striking. A slightly raised waistline is always becoming, but a regulation one is also offered. The soft fulness of the handkerchief overskirts contrasts prettily with the bodice lines of the waist.
When is a dress not a dress? When it is a smart evening frock (design 8813-8820). Says that leading lady—Fashion—there is a subtle distinction that gives this model its chief charm. The girdle, which can be cut in two different outlines at the bottom, gives individuality to the waist. A sleeve made in cape effect is very unusual and striking... One or two handkerchief overskirts make the skirt...
