Monday, December 23, 2024

"Romance Returns to the Mode" (McCalls, March 1934)

 Merry Christmas, everyone!  And as we count down the hours to Christmas 2024, let's take a look at the evening fashions of 1934.  As you can see, sophistication was the last word in evening styles—though younger women sometimes chose to wear girlish frills instead.  

Incidentally, the fashion illustrations of the day were even more exaggeratedly distorted than fashion illustrations usually are.  While tall, slender models are favoured in most eras, the legs of these models are so long that you would have to reduce their length by a third to approximate the proportions of an ordinary woman.

No. 7714.  This Véra Boréa will take you to dinner and the dance with a romantically modern demeanor.  The skirt falls smoothly to the floor, outlining the contour of the figure on its way.  The sleeves are fluted; the back cut out appealingly. 
No. 7700.  The neckline swathes the throat discreetly, the sleeves taper subtly to a slim wrist, leaving your audience totally unprepared for the cowl that drops breathlessly in back, the godets that trail into a train.  It's a fashion for gala occasions!

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