Hostess gowns. Worn between the 1930s and the 1970s they were full length gowns for entertaining at home. Not as formal as full evening dress, these versions from 1974 are fashionably loose and made up in vibrant prints. The counterculture of the late 1960s has influenced their design—for example, though the catalogue doesn't describe it as such, the dress in the centre of the top picture is clearly a kaftan!
A. An exciting new American print on cool Arnel jersey, styled to a floating A-line empire featuring long front zip, self tie and lots of interest at the back.
B. Glamorous American model copy... the new-look float in breezy Arnel jersey. All-in-one body and sleeve for a slim, easy fit and featuring contrast trim with ric-rac braid.
C. A fabulous border print and winged cape sleeves make a perfect combination in this flowing design. Fitted to the waist, with high front neckline and slightly lower back.
D. Texwear have created this appealing gown especially for the larger figure. Cut with flowing fullness in easy-care knited jersey. Roll collar and long back zip for practical dressing.
E. Something a little different in hostess wear — the very wearable jacket gown. The dress is sleeveless empire style and the jacket features an unusual collar of self and white.
F. A study in graceful charm by Ralston. This gown is an overseas copy of the popular Burnoose. Slimming crossover front, softly gathered low back, unusual slit sleeves. Fashioned in Italian polyester jersey...
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