Wednesday, June 9, 2021

"The More Polyesters You Have..." (Lana Lobell, Holiday 1972-73)

 "... The Merrier Your New Fashion Year is Bound to Be!"

Confession time: not every garment featured in this post is made of polyester.  But how could I resist that title, especially when it headlined a double page spread of polyester doubleknits!  And truth to tell, there are plenty polyesters in this catalogue, along with lots of other synthetic fibres for your seventies fashion enjoyment.

On the left-hand side of the cover, our model is wearing a "glittering jumpsuit" in acetate mixed with Mylar® polyester.

In the middle: 

"Caftan and pants for the best of both evening worlds!  When you don't want to choose between a pants outfit and a longdress, just wrap yourself up in this form-fitting caftan over sleek pants..."

Obviously made for the indecisive dresser... in acetate jersey, of course!

 On the right-hand side of the cover is a "magnificent pantset" in lustrous polyester doubleknit.  

The collar of the coat on the left is made of "real dyed lamb fur", but the rest of the garment is made of "broadtail-textured rayon pile".  On the left is a coat made of "plushy modacrylic pile" ("it looks like seal... snuggles like seal") while the "lynx-look" trim is made of acrylic pile.

("Modacrylic" was often used to make wigs in this period.  Obviously it was used in making fake furs as well!)

Another doubleknit "pants set" ... this time in acetate rather than polyester.  

So there you go—acetate, acrylic, rayon, modacrylic and polyester.  You can't get more 1970s than that!

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