Monday, June 28, 2021

"Winter Fashions" (Australian Home Journal, 1953)

 From the cover of the Australian Home Journal's winter catalogue of 1953, two "frocks" and a suit.   The suit is depicted here made up in a plaid for the skirt with a matching plain colour for the jacket, but presumably home dressmakers could mix and match as they pleased.



In 1953 women's fashions were still very fitted and formal and obviously influenced by Dior's "New Look" of the late 1940s.  The return of Chanel to design and the birth of the new rock n' roll youth culture would loosen things up (literally as well as figuratively) later in the decade.  Meanwhile the look was decidedly grownup and ladylike, and just a bit old-fashioned.

 

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